Web positioning is extremely important for promoting your site with search engines, especially if you are dealing with robot based ones. Due to this fact, web promotion is also closely related with the design of your web site and in this article we will look up some of the ideas you may use to enhance your site SEO and there fore increase your site traffic.
The reason I mention web site design in the relation to web positioning is the following: robot based search engines use crawlers or automatic programs, which scan through web sites and determine their relevancy and ranks using certain parameters and algorithm. One of such parameters is that they completely ignore images, video and all flash. This means that fancy pages do not impress crawlers, on the contrary, they ignore them and lower your ranks.
This is where the conflict between web designers and promoters may begin.
So, keep in mind that a plain design text page can be as successful or even more successful in generating web traffic through higher web positioning, as fancy one. Crawlers are content minded and as long as your content is relevant, keyword optimised, regularly refreshed and original, robots can put you high in search engine results.To make your web content both robot and human friendly you need to keep in mind that both of your 'readers' have the same goal. Humans search for information and robots search for informational pages to be included in relevant search results. So, formatting your pages' text in certain manner would please them both.
Use a reasonable number of keywords, called keyword density on your pages. Usually it is 4-7 percents. Use keywords in your links and Titles. Do not leave "blank" links, such as Click here. Put your keywords in there. If you do have lots of images, use Alt tags for putting your text and keywords there. It will help you much in your web positioning.
Also link all your pages between themselves. This way crawlers will see all your pages and not just your main URL.
A good way to increase your site value for robots and to generate more return traffic is making your visitors staying longer at your site by exploring more of its pages. It can be done by placing links to other related articles on your web pages, or providing free hints and tips on your products or services, directing your visitors to FAQ pages, etc.
All the above listed web positioning methods work and work well if you attend to them carefully keeping in mind the uniqueness of the online community shared both by humans and robots.
Web Positioning Tips