Technology moves at a rapid pace and keeping up can be frustrating. The fact is that a company without a website is missing out on many customers that they won't be able to get any other way, so implementing technology in your favor is important. Read on to find some techniques and secrets which will help you get into the game.
For your image tags, always try to include a brief description in the ALT attribute. Not only is this good for search engine optimization, but it is also beneficial to the sight-impaired users who rely on screen readers to describe image tag contents. Make your description short and as descriptive as possible.
Avoid using animated GIFs on your site. These were popular in the late 1990s, but newer technologies have replaced the uses for animated GIFs that were actually useful. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations.
Use "white space" to your advantage. "White space" doesn't have to be white, it is simply blank space on your web pages. The internet is all about visibility, so when designing your website, make sure that you don't clutter the screen with text and pictures. White space makes it easier for your users to read your webpages, which means they will be more comfortable with your site.
Ensure that your customers can find your website with or without the "www"� at the beginning of your web address. Many people do not even use this sub-domain anymore. Try typing in your web address with it and then try typing it in without it to verify it works both ways.
Make sure that the font that you are using is readable and professional.
It is imperative that you present your site in a skilled manner to remain credible. Using brightly-colored print or Comic Sans font is not going to make your visitors take you seriously and put their faith in the fact that you know what you are talking about.
Don't pay for literature if you're looking to learn how to build a website. It might not be a bad investment. There are many accurate books and magazines out there full of helpful information. But you can find this information for free. Books that cost money won't tell you anything different than those that don't.
Learn how to use colors to influence your readers. Every color has a certain feeling that it can induce. For example, using black backgrounds or images could bring up feelings of depression and darkness. The use of a color like yellow is associated with happiness. Take the time to read up on the psychology of colors when determining your site's color scheme.
In the end, web design has become so simple that anyone can do it. From your 8 year old neighbor who has her own Pokemon site to my 90 year old Grandmother and the Quilting forum she set up, everyone seems to be active online. Get your company set up with its own presence and enjoy the profits it brings!