For many people, it makes more sense to use a pre-designed web template instead of creating a site from scratch. Using a pre-designed site template allows you to get a professional design at a fraction of the price a custom design would cost. A good template is automated or has HTML tags to show you exactly where to put your text. This saves you precious time. Also, a web page designed by someone just learning HTML is more likely to have mistakes than one designed and tested by professionals. Mistakes in web site code can prevent some users from being able to see a web page or can even cause lower search engine rankings.
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There are millions of web sites on the Internet and there are more being born every second. Even though there may be more than one web site using the pre-designed site template you choose, the likelihood of a visitor seeing both sites is not great. Every site is unique in the data it presents. Web templates present data quickly and professionally without the hassle of designing anything.
Being that many web templates are under $50 and many custom site designs are well over $5000, it is easy to see how web templates can save money and time. Web templates are a good way for someone to learn HTML. By becoming familiar with code that has been written professionally, a webmaster can pick up on things along the way. Instead of having an amateur web site at the start, an HTML novice can have a professional site from the beginning with a pre-designed site template.
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Search Engines also play a factor in choosing web templates. Sites with HTML mistakes do not fair well in search engines. Particularly in older versions of Netscape, forgetting one "table" tag can mean the whole page won't show. A good web template has been designed and tested in many environments, to W3C standards, for maximum compatibility. Instead of thrashing your way through mistakes, take advantage of competent template designs.
If you are just starting out, a web site template is almost always the way to go. There are thousands of sites offering them for sale for very low prices. Why waste your time when you can use a template to get off to a quick, professional start?