Delivered as promised, the final episode to our search engine article trilogy. Last article we looked at the best way to approach a Search Engine Optimization (SEO) project and the importance of a "preliminary online demand check."
This time we'll look at the best places (read: high-traffic engines and directories) to submit your Web site, a recommended submission order, and the associated costs.
Let's get started...
Stop #1: The Open Directory Project
Value: ODP shares their directory listings with AlltheWeb, AltaVista, AOL, Google, AskJeeves, TEOMA, Netscape and Hotbot.
Stop #2: Yahoo!
Cost: $299 annual
Value: Contrary to popular belief, Google and many other crawler-based engines, favor (read: rank higher) sites listed in the Yahoo! directory.
Stop #3: Inktomi
Cost: $39 for one URL, $25 each additional URL
Value: Inktomi provides listings to Hotbot, MSN, Excite, Overture, NBCi, and LookSmart
Stop #4: FAST
Cost: $34 for one URL, $16 each additional URL
Value: FAST provides listings to AlltheWeb, Hotbot, Excite, and Lycos
Stop #5: Ask Jeeves
Cost: $30 for one URL, $18 each additional URL
Value: Ask Jeeves shares listings with Teoma and Meta Crawler
Stop #6: AltaVista
Cost: Free (for the basic submit)
Value: If you could see me, I'm scratching my head as I write this. The verdict is still out on AltaVista's value. (Sorry AltaVista, show me something!) Actually, AltaVista was acquired by Overture this year, who was later purchased by search-company-hungry Yahoo!.
Stop #7: Entire Web
Value: Entire Web shares listings with Mamma, iXQuick, Windsek
Stop #8: Google
Value: Google provides listing to Yahoo!, AOL, Go, iWon, and Netscape
Well, there you have it. Include your Web site in these eight search properties and you'll expose your Web site to over 90% of all Internet searches performance in the United States.
As your new traffic rolls in, be sure to cash in on the different ways to increase company revenue with your Web site and improve ROI through conversion rate optimization.
Disclaimer: Due to rapid changes in the search engine environment, some of this material may be dated.