A good quality web site should not be cluttered. Keep your site organized by making use of categories which will let you group related products for easy access by your visitors. A simple list of links can be much easier to read than several paragraphs which can confuse the reader.
If a visitor is interested in what you have to offer, they will want a means of getting in touch with you to ask questions before they buy. Having a Contact Form on your home page will help them and you will get their email address which you can use to send them answers and follow up with special offers.
Content is what search engines index to determine where you fit in the search results for the keywords that you use. This content needs to be replaced with new material and be of good quality so that a visitor will want to stay and finish reading about your product. The keywords need to be included, but not to the point of keyword spamming.
Keywords are what the search engines use to identify the category of your business, and compare them with other sites which are vying for top ranking. You should research your keywords to find the ones which will get you the best results for the text people enter when searching for the products or services you offer.
Some other means of combining efforts on your web site are having an opt-in newsletter which allows people to request having you send them information on specials and new products.
Designing a web site could be called a science, and there are many aspects which could take a significant amount of time. By using these web design tips you can see that a web site is a very important part of doing business on the Internet. A web site is your first impression that will be remembered by your visitors and customers, and should be a good example of how you operate your company. Moustique Design are an affordable web development company offering SEO friendly website design london including business website design.