Web Design: Web 2.0, being a grab-bag of new technologies that emerged at the same time, can mean many things to many people. Web 2.0 is a term that refers to the developing trends in the use of World Wide Web technology and design that aims to ease and enhance creativity, information sharing and collaboration between users. Web 2.0 includes social networking sites, blogs, video sharing sites and online communities. Internet and World Wide Web continues to evolve to provide an experience of new customers and utility applications. The label "Web 2.0," while imprecise, signifies the newest and best examples of this evolutionary process.
That being said, businesses need to incorporate these Web 2.0 principals into their Web sites. The Web site is becoming a vital part of any organization if it wants to do business with Generation Y. If a company has a poorly designed Web site or no Web site at all, I usually will not even bother looking any farther. It is important to offer ways to give immediate feedback, such as user reviews and comments. Blogging is also a great way to keep customers informed about current events that effect the organization.
A company with a regularly updated blog can give information in any situation, including product launches, special events or in the midst of a crisis. Most of all, any Web site needs to be kept current. People will not trust a Web site that seems out of date. These organizations are adapting Web 2.0 technologies and design methods to allow the creation of richer and more responsive interactions.
Make better User Experience:
Powerful internet application technologies offer users a vast array of web applications that greatly enhance their internet experience. Leveraging these web 2.0 technologies to provide a rich end user experience can transform otherwise detached customers directly into loyal customers, increase profits, decrease friction between suppliers and improve productivity and efficiency for employees.
Develop Self Service Users:
User friendly Web 2.0 enables users to exploit the full potential of the web and enhance their productivity without the need for external programmers or IT personnel.
Plugged in the Target Audiences:
Blogs and social networking sites level the playing field among smaller businesses and large corporate giants. Correctly executed, they give marketers the opportunity to establish an informal exchange of ideas with target customers and subtly develop their brand or market their products. They give start up businesses as well as established companies the opportunity to test new product ideas and assess emerging market trends.
Press releases offer a way to not only reach the press but also reach consumers directory through online news services. Just one more example of how Web 2.0 marketing is more about reaching new and varied markets. Web2.0 is increasingly an essential component of the infrastructure and strategy of every successful commercial establishment today. With rapidly growing internet usage and an increasing number of web technologies being made available for and by businesses as well as individuals, the internet has become an important marketing platform.
As a clear definition for Web 2.0 and its presences are undeniable. Both small and large businesses that are willing to grasp this fluid marketing concept stand the best chance of being successful.
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